Prime Memberships and Product Recommendations
Some notes & quotes from recent reads:
Amazon Prime Memberships in US Gain 8% to New High After Lull
Quotes:
Amazon.com Inc.’s Prime subscription service hit a new high of 180 million US shoppers in March, an increase of 8% from a year earlier, according to Consumer Intelligence Research Partners, which has tracked Amazon memberships since 2014.
US consumers pay Amazon $140 a year or $15 per month for Prime subscription, which includes shipping discounts and the ad-supported Prime Video streaming service.
Prime membership growth flattened after the pandemic, and Consumer Intelligence Research Partners last year predicted the online retailer had hit a plateau. The most recent data, showing 75% of US shoppers have Prime memberships, is a clear indication that Amazon is still gaining new subscribers.
Notes:
This is a simply astonishing figure, and one that keeps growing.
For context, there are about 333 million people of all ages in the US, so more than half of all Americans, and something like 75% of consumer-aged Americans, have Amazon Prime memberships (for which they or someone in their family pays $140/year or $15/month, which in turn incentivizes them to buy more stuff from Amazon, because of the shipping benefits this membership provides).
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