Tradwives and Delivery Drones
Some notes & quotes from recent reads:
Tradwives Are Levelling Up
Quotes:
It’s a strange chapter in late capitalism when one of the most successful influencers on social media is a Mormon tradwife who posts videos of herself making Oreos from scratch. With over 2.2 million followers on TikTok, Nara Smith, an IMG model currently living in Los Angeles with her husband – the model Lucky Blue Smith – and two young children, began surfacing on the For You Page in V1 of this year, known for her viral content that sees her make elaborate home-cooked meals in silk feathered bathrobes, narrating each video with soothing vocal fry. “I wanna be like her when I grow up,” says one user. “I aspire to be like you,” writes another with a crying face emoji.
Smith is part of a growing trend of TikTok #tradwives and #SAHG (stay-at-home girlfriends) performing domestic labour for the feed, preaching the ‘good life’ with aspirational clips of high-end skincare routines and sourdough starters. Another is Gwen the Milkmaid, who recently traded an online presence as an OnlyFans creator in exchange for tradwife TikTok, where she posts domestic clips of herself baking bread in floral tea dresses. “Once upon a time, I was a man-hating feminist,” she says, in one video that sees her carefully crafting lasagna sheets with the help of a brand new Kitchenaid. “Now I’m happily spending hours in the kitchen making my husband whatever he wants for dinner.”
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